How to create high impact content for Christmas & Cyber Week (Without Burning Out)
The busiest time of year for small businesses is here and with Christmas campaigns, Black Friday sales, and end-of-year chaos, keeping up with content can quickly feel like another full time job.
But the good news? With a little planning (and the right support), you can create content that captures attention, converts viewers, and keeps your brand visible through the most competitive season of the year, without burning out.
Plan Ahead. Even if it’s just for a week.
The biggest mistake most small businesses make during November and December is waiting until it’s too late.
Your audience is scrolling more than ever, looking for gift ideas, inspiration, and quick purchasing decisions. Having your content ready early means you can post consistently while still focusing on your customers.
Start by mapping out your key dates — Black Friday, Cyber Monday, shipping cut-offs, and Christmas promotions and plan your content around them.
Batch Your Content (and breathe easier)
Instead of trying to create content on the go, book a few hours in a creative space like The Creative Warehouse and batch everything in one go. In a single session, you can capture content for multiple campaigns, Christmas, New Year, and even January promotions.
Our two hour sessions are perfect for this: full studio access that gives you a variety of backdrops and textures to shoot everything you need in one place.
Don’t Sleep on Reels
Short form video is where the magic happens, it’s the most engaging format for brand visibility right now.
But let’s be honest: editing reels takes time. And for busy business owners, that’s time you don’t have.
That’s exactly why we introduced our Reels Editing Service.
You film → you send us the footage → we edit and deliver ready-to-post content.
It’s the fastest, easiest way to keep your feed active and professional during the busiest time of year.
Keep It Real
Your audience doesn’t expect perfection, they want personality.
Show your process, behind-the-scenes moments, or how your product or service makes someone’s day easier.
The goal is connection, not perfection.
Ready to Get Your Christmas Content Sorted?
If you’ve already filmed your content but don’t have time to edit, or you want to make the most of a studio session before the year ends, TCW can help.
The Creative Warehouse offers:
Two hour sessions for content creators
Full and half day studio bookings for brands and teams
A Reels Editing Service for businesses ready to outsource the hard part
Let’s chat to lock in your content before the silly season hits full speed.